We recently came across a video where Tom Ford shared his thoughts on what makes a man look good.  We took his advice and combined it with our own grooming insights to come up with some universal grooming steps all men should follow.  

Wash your face twice daily with a gentle cleanser that cleans your skin without drying it out.  

Exfoliate two times per week to purge your skin of dead surface cells to achieve a healthier glow.

Use a concealer stick that matches your skin tone - when in doubt, it’s best to go one shade lighter - and dab it over any blemishes or redness on the face to even out your skin tone.  Use your fingertips to tap and blend the concealer.  

Groom your brows.  A well-groomed set of brows helps frame your eyes.  Once a week, brush your brows up and out and use a tweezer to pluck hairs that are out of place.  You can also use small scissors to trim hairs that are too long.  It’s best to error on the side of caution, so when in doubt, leave it.  As a final step, brush your brows using a brow gel to keep them in place and keep you looking sharp.

Moisturize with a SPF moisturizer during the day and switch to a rich moisturizer with alpha hydroxy and beta hydroxy acids at night to hydrated, repair, and rejuvenate while you sleep.

Trim your facial hair.  No one looks good with unkept facial hair.  Pick the length that gives the lower third of your face the best shape.  Keep a crisp line into the cheek to shape the upper part of your beard and then trim the hairs along the neckline, blending to the jawline.  Invest in a good quality beard oil or beard balm to keep that facial hair looking healthy.

Don’t forget to moisturize those lips daily, reapplying as needed.  

Be kind to yourself.  Keep in mind that all those “Grooming Gods” we see on Instagram underwent hours of primping to grab that one shot.