In a recent video, style icon Tom Ford revealed his wisdom on what truly enhances a man's appearance. Drawing inspiration from his valuable advice and leveraging our own men's skincare expertise.  We have created a simplified skincare routine for men that elevates your grooming regimen for confident, glowing skin. 

Choose the Best Men's Face Wash

Wash your face 2x daily, morning and night.  Choose a nourishing men's face wash powered by botanical ingredients to calm, soothe skin and rinse away impurities leaving pores clear and skin refreshed without causing dryness. Washing your face is an essential part of a healthy men's skincare routine.

best face wash for men, urth

Choose the Best Men's Face Scrub 

Exfoliating is key to having confident and clear complexion. Choose a exfoliating face scrub for men to reduce clogged pores, blackheads on nose, improve skin texture and improve even skin tone.  A facial scrub for men purges your skin of dead surface cells and impurities allowing your skin to breath and better prepared for men's skincare products to absorb deeper into your skin for healthier clear complexion. This is an essential must for a simplified skincare routine for men

Use a Concealer 

Use a concealer that matches your skin tone to mask those small imperfections. Let's face it, we're not all born with perfect even skin tone and can all use a little help camouflaging the everyday imperfections we all have.  When in doubt, it’s best to choose a concealer that is one shade lighter than your skin tone and then dab it over any blemishes, redness on the face, or under eye dark circles for a more even skin tone. Use your fingertips to tap and blend the concealer and feather outwards till the concealer is not noticeable.  You can also use a brush or a sponge to blend. You'll thank us for including this in your men's skincare routine. **So you don't feel out of bound, concealers are used by every single male influencer on social media and male celebrity in Hollywood to help them put their best face forward! 

Men's Eyebrows 

Men's eyebrows is a neglected area for most men. A good set of eyebrows on guys frame the face and eyes (those windows to your soul that special someone loves to gaze into).  Neglecting men's eyebrows is like not getting a hair cut or not brushing your hair.  Shaping men's eyebrows should be done weekly. Brush men's eyebrows up and out and use a tweezer to pluck "only" the stray hairs.  Be careful only to pluck men's eyebrows hairs that are completely out of place. It’s best to error on the side of caution, so when in doubt, leave it. Next, use a small scissor to trim eyebrow hairs that are too long, trust me you'll be able to notice those right away. You'll get the hang of manscaping men's eyebrows after a few times.  As a final step for shaping men's eyebrows brush eyebrows on guys using a brow gel to keep them in place.  Think of it as a hair clay or pomade for those men's eyebrows. 

urth has a men's eyebrows 101 guide on getting the perfect eyebrows. If you're not blessed with "great" eyebrows then microblading for men can help create the ideal eyebrows to enhance your good looks. 

What is Microblading for Men

Microblading is a semi-permanent tattooing technique used for the eyebrows. Microblading can be used on someone with little to no eyebrows by creating an illusion of a more defined, fuller and more masculine brows. The result of microblading for men offers significantly fuller natural looking men's eyebrows than traditional makeup can offer while eliminating any daily maintenance.

Men are increasingly turning to microblading as a solution to achieve the perfect men's eyebrows. As we age, men's brow can become sparse and patchy, but microblading for men can create natural-looking brows for up to 18 months. 

Men's Microblading for Perfect Men's Eyebrow Shape  

Microblading is a type of tattoo, but it’s not permanent like a traditional tattoo. Not only do the two use different color pigments—traditional tattoos use concentrated tattoo ink, while microblading uses smaller pigment ink particles. Because of the pigment used, microblading produces a semi-permanent “tattoo” that looks soft and subtle, instead of opaque and bright as with traditional tattoos. 

microblading for men for perfect eyebrows, urth

Microblading and traditional tattoos are also applied differently. Unlike traditional tattoos, which use a tattoo gun, microblading uses a blade-shaped tool with a row of tiny, barely visible needles to create hair-like strokes along your brows while depositing pigment into your skin. The pigment is applied superficially to top layers of your skin rather than deeper layers like traditional tattoos where it becomes permanent. Microblading is semi-permanent so your body will metabolize the pigments until it fades away.

Use a Men's Face Moisturizer 

Hydrate and moisturize your skin daily and frequently.  Choose a men's face moisturizer with SPF during the day to nourish and protect your skin. Switch to a rich replenishing men's face moisturizer with alpha hydroxy and beta hydroxy acids at night to revive, repair, and rejuvenate your skin while you sleep. Don't skip this part of the skincare routine for men. It's the men's face moisturizers that nourish, hydrates and protects your skin keeping it looking healthy and even skin tone. 

Manscaping: Facial Hair Trim

No one looks good with unkept facial hair.  Pick the length that gives the lower third of your face the best shape.  Use a men's shave cream to clean and shave a crisp line into the cheek to shape the upper part of your beard. Then trim the facial hairs along the neckline, blending into the jawline.  Apply the men's shave cream to the neck and clean up the neckline.  Invest in a good quality beard oil or beard butter to keep that facial hair looking healthy and smelling fresh.  Remember not to neglect the skin under the facial hair during your skincare routine for men.


botox for men or men's botox as part of men's skincare routine, urth

Botox is a neurotoxin that is injected into the muscles to relax them. This can be used to treat a variety of conditions, including wrinkles, frown lines, and excessive sweating. Botox is also increasingly being used by men to improve and maintain their appearance.

Botox for men can help to reduce the appearance of wrinkles and fine lines, which can make men look younger and more refreshed. Botox for men can also help to improve the appearance of frown lines and crow's feet, which can make men look more relaxed and confident. When combined with a good skincare routine for men it can help you maintain a more confident and youthful look, longer. 

If you are considering botox for men, there are a few things you should keep in mind. First, botox for men is a medical procedure and should only be performed by a qualified doctors and licensed injectors. Second, botox is not a permanent solution and the effects typically last for about 3-6 months. Third, botox for men can be expensive, but the cost can be offset by the savings on prolonging other cosmetic procedures, such as facelifts and eyelid surgery.

Don’t Forget to Moisturize those Lips

Choose a moisturizing lip balm with SPF during the day and a lip balm to moisturize before bed.  

Be Kind to Yourself and Practice Self Love

Reminder, you're perfect just the way you are. Keep in mind that all those “Grooming Gods” we want to emulate on Instagram underwent hours of primping to grab that one shot and then it is photoshopped and edited before it is published. They're not perfect but they do all have elevated men's skincare routine with premium men's skin care products. Their men's skincare routine definitely includes manscaping facial hair and shaping men's eyebrows.

Men's skin care products can help maintain a clear complexion minimizing, blackheads on nose, ingrown hairs, and redness on face.  urth has curated skin care kits for men to simplify men's skincare routine. These plant powered men’s skin care products are formulated with chamomile, green tea, ginseng and pure essential oils to cleanse, brighten, nourish skin and protect against signs of aging. Improved and better skin after every use. Perfect for all skin types - including men with sensitive, dry, combo, and oily skin.