What is an Eye Cream?

Eye creams in its most basic sense are moisturizers for the sensitive and delicate skin around the eye area.  A good eye cream, gel or serum should not sting or irritate your eyes when applied.  It’s is meant to hydrate, moisturize and strengthen the skin around the eyes. Some are formulated to target specific issues around the eyes like, dark circles, puffiness, thinning crepey skin and wrinkles. Whatever issues around the eyes you may perceive. There is most likely an eye product for it. 

Are Men’s Eye Creams Necessary?

This is a hotly debated topic by influencers of Tik Tok and dermatologists all over social media. Is a moisturizer formulated specifically for the under eye and eye lids a dire necessity? Some dermatologists argue any moisturizer you’re using on your face should work just as well for your eye area. In our opinion, this is mostly true but not all moisturizers are formulated to reduce puffiness, target dark circles under the eyes, the crows feet expression lines around the eyes or the thinner and more delicate skin under the eyes.  

man applying best men's eye cream, urth

The skin and conditions that develop under and around the eye areas are different than the rest of your face and will require a men's eye cream with ingredients to specifically target those issues around the eyes that can age us and make us look tire.

What are the Types of Eye Cream for Men?

Eye cream is a general category that can encompass eye moisturizing products ranging from creams, balms, gels and serums.  

Eye Creams

A cream based formulation with hydrating ingredients like urea, plant and nut butters, glycerin infused with gentle yet potent ingredients, such as peptides, antioxidants, and hydrating agents. The creamy formulation is best for targeting issues like dark circles, puffiness, fine lines, and dry crepey under eye skin. 

The lightweight textures ensure easy absorption into the thin, sensitive skin around the eyes, providing nourishment, hydration, and visible improvement in the appearance of the under-eye area.

Eye creams for men can also be slightly tinted in a peachy orange hue and have skin blurring ingredients to blur wrinkles and provide sheer coverage for dark circles. The darkness under the eye are typically bluish purple and the orange will cover, mask and minimize the dark circles for a healthy, more awake appearance.  

Eye Balms

An eye balm is a richer, more concentrated moisturizing eye product specially formulated to provide intense hydration and targeted treatment for the delicate skin around the eyes. With its thicker textures compared to eye creams, eye balms provides longer lasting hydration. It often contain nourishing ingredients like shea butter, plant and nut oils, and ceramides to deeply hydrate, protect and strengthen the delicate skin around the eyes.

A balm like other form of under eye product can be infused with active peptides, nourishing plant ingredients and a slight peach color tint to address: eye bags, puffiness, dark circles, wrinkles, crepey under eye skin.  

Eye Gels

An eye gel is lighter in weight and a water-based product formulated with cooling and soothing ingredients like aloe vera, cucumber extract, and hyaluronic acid. Eye gels provide hydration while reducing puffiness and refreshing tired eyes. Their non-greasy texture absorbs quickly into the skin, making them ideal for all skin types, including oily and sensitive. Eye gels are perfect for those looking for a refreshing, invigorating boost to their skincare routine, helping to revive and energize the delicate eye area. 

Eye Serums

An eye serum is a potent and highly concentrated eye product tailored specifically for the delicate skin around the eyes. It is typically a lightweight and fast-absorbing texture infused with higher concentrations of active ingredients such as peptides, antioxidants, and vitamins. The powerful serum formulations target specific aging concerns like fine lines, wrinkles, dark circles, and puffiness, delivering visible results with consistent daily use.

Eye serums often boast advanced delivery systems to penetrate deeper into the skin, providing intensive hydration, firming, and rejuvenation for a brighter, more youthful appearance. Serums typically cost more because of the higher percentage of actives within the formulation.

How to Choose the Best Men’s Eye Creams?

When choosing the best eye creams for men, consider your specific concerns around the eye area you’re looking to address and treat. Look for formulas that target issues like dark circles, puffiness, and fine lines. Choose gentle products with targeted ingredients like caffeine, squalane, shea butter, hyaluronic acid, peptides and vitamin C to brighten, hydrate, fortify and minimize wrinkles around the delicate eye area. 

man applying eye cream for men, urth

Also consider products with a lightweight texture that absorbs easily and completely without leaving a greasy, tacking residue. Always patch-test new products and be consistent using it as part of your daily skincare routine for best results.

Choose Your Type 

When choosing the best type of eye product for your skincare routine, consider your specific needs and preferences to determine whether a balm, gel, cream or serum be best for your skin type and specific needs.

When looking for intense hydration and targeted treatment for signs of aging, an eye serum may be the ideal choice. Serums contain higher percentage of active ingredients and penetrate deeply into the skin for increase effectiveness. 

On the other hand, if you prefer a lighter texture that absorbs quickly and provides a refreshing feel, an eye gel could be the perfect option. Gels are great for reducing puffiness and revitalizing tired eyes. 

Those with dry or mature skin seeking hydration, fortifying the delicate skin and nourishment, an eye cream or balm may be more suitable. The rich and thicker formulations deeply moisturizes and protects the delicate eye area. 

Ultimately, the best type of eye product depends on your individual needs and preferences. Experiment with different formulations to find the one that works best for you.

Focus On the Skin Concerns and Ingredients

As noted previously, there is an eye cream out there for every perceived skin related issue around the eye area. Once you know what you need from an eye treatment, selecting the right one becomes easier. Treatments are typically formulated to address one or more skin care problems. Select the one containing ingredients that are formulated for your specific concerns.

Skin Concern

Top Skincare Ingredients

Dark Circles

Vitamin C, Retinol, Niacinamide, Caffeine, Hyaluronic Acid


Caffeine, Green Tea Extract, Hyaluronic Acid, Arnica, Peptides

Fine Lines and Wrinkles

Retinol, Peptides (Matrixyl, Argireline, Dipeptides), Vitamin C, Hyaluronic Acid, Ceramides

Under-Eye Bags

Caffeine, Arnica, Hyaluronic Acid, Peptides, Vitamin K

Dryness or Dehydration

Hyaluronic Acid, Ceramides, Glycerin, Squalane, Vitamin E


I know it’s very cliche but your eyes are the windows to your soul and can say a lot about you. Having dark circles, puffy eyes and wrinkles around the eyes just gives off that “I’m tired” first impression and no one wants that.  Luckily, skin science has advanced greatly with advanced science backed ingredients that can address almost every concerns around the eyes.


urth as curated skin care kits for men to simplify men's skincare routine. These plant powered men’s skin care products are formulated with non pore clogging ingredients like chamomile, green tea, ginseng and pure essential oils to cleanse, brighten and nourish skin for a healthy and clear complexion. Improved and better skin after every use. Perfect for all skin types - including men with sensitive, dry, combo, and oily skin.